Poonam Muttreja, Executive Director, Population Foundation of India-PFI, has over 35 years of experience in promoting women’s rights, rural livelihoods, public advocacy, communications and behaviour change. She co-conceived and promoted the popular television serial, Main Kuch Bhi Kar Sakti Hoon - I, A Woman, Can Achieve Anything. Before joining PFI, she served as Country Director of McArthur Foundation in India. She serves on the board of several non-governmental organisations, and co-founded SRUTI, DASTKAR, and Ashoka Foundation. She is an alumnus of Delhi University and Harvard University’s John F Kennedy School of Government. Poonam is a regular television and print commentator in India and internationally.